Zo'e Fraley - the designer

ABOUT ZO'E

profilepic

I love being a photographer, but I have come to realize design can be a much broader channel to reach an audience. I want to be a creative director for a design company or brand I live by and am passionate about.

education

University of California - Irvine

BA in Studio Art & Digital Media

Sessions College of Professional Design

Certificate in Marketing Design

Yoga Alliance Certification

200-hr certification - Corepower Yoga 

Technical skills

Photography

Adobe Photoshop, Lightroom, Bridge,
Studio/On Location,
Product Photography,
Product Styling,
Floral Design,
Posing principles

Design

Adobe Illustrator & InDesign, Premiere Pro, WordPress, Basic HTML & CSS

Marketing

Branding & Identity, Social Media Marketing, SEO Digital Marketing Strategy, Trend Research

relevant experience

Staff Photographer, Blink Inc, Newport Beach, CA, July 2016 to present

Professionally photograph people, products, and pets in
studio; specialize in styling products and posing people and pets; coordinate promotional events with other brands; create event collateral adhering to brand identity

Staff Photographer, Pacific Dream Photography, Laguna Beach, CA, September 2016 to present

Capture moments and memories for guests - maternity, family, engagement, etc; Shoot corporate and private events at the Montage and Ritz Carlton

Training Assistant, Canon U.S.A., Inc., Costa Mesa, CA, July 2015 to July 2016

Took press photos for strategic marketing outlets, assisted product trainers with set-up and tear-down of equipment before and after training events; checked guests in; maintained inventory for equipment; educated customers about products in the showroom; kept clients’ comfortable during events

Freelance Graphic Designer, StudioBarre, San Juan Capistrano, CA, December 2015

Designed social media and email promotions; updated past promotions and advertisements while still applying brand specifications

Photography/UX intern, FluidNRG, Inc., Santa Ana, CA, July 2014 to September 2014

Conducted set-up and tear-down of in-house product shoot; photographed in-house and on-site press product shots; edited shots in Adobe Photoshop; uploaded content using WordPress; created website user guides for clients

I'm Passionate about

GOD, Family & Friends, my dog, yoga, hula, the ocean, food -- cooking and eating it, drawing, calligraphy, music, floral design, photography -- capturing peoples' memories with their loved ones, GAINING A DIFFERENT PERSPECTIVE EVERYDAY

Starting Points & Inspiration

web banners

Brand Collateral

Advertisement & Flyers

Photo Retouching & Post Production